Unlock the Winery turns a standard tasting into a guided experience that keeps guests engaged and helps wineries build lasting relationships.
See How it WorksUnlock the Winery is an in-venue experience that turns wine tasting into an interactive journey. Guests unlock wines as they taste, complete the experience inside the Wine Country VIP app, and receive a reward selected by the winery.
No POS integration. No staff training. No changes to your tasting flow.
Guests scan a QR code inside your tasting room to begin the experience.
As guests taste each wine, they unlock bottles inside the Wine Country VIP app.
Guests complete the unlock experience by exploring the wines available at your bar.
Once completed, guests receive a reward selected by the winery, such as a tasting or bottle.
Designed to fit naturally into the tasting room without adding work for your team.
Guests choose to opt in while they are on site, giving wineries a simple way to stay connected after the visit.
There’s no POS integration, no staff training, and no changes to how tastings are run day to day.
The unlock flow encourages guests to take their time and explore each wine without feeling rushed.
Offer a tasting, a bottle, or something exclusive. Rewards are always selected and controlled by the winery.
Unlock the Winery was built to fit naturally into the tasting room. No complicated setup. No staff training. Just a better way to engage guests while they are already enjoying your wines.
View a Sample Winery Experience